Scaling a gaming business is incredibly tough – particularly if you are a first-time business owner without vast pools of experience to fall back on.
If your gaming business is still in its start-up stage, then this could mean that the lion’s work is on your shoulders – whether it is the production and delivery of your service, outreaching to your target market, selling to potential customers, or responding to their queries.
If your aim is to grow the business, your work rate will have to increase exponentially to keep up with customer demand and build strong momentum. It doesn’t take a genius to work out that this is unsustainable. In fact, you will quickly hit a limit on the amount of work you can physically deliver on any given day, which in turn will crush your energy levels and leave your business worse off than when you started.
Rather than investing in full-time staff members (who cost a huge amount of money and need to be paid regardless of your cash flow), you can try other methods for growing your business.
Use ‘virtual’ staff
Many business owners have the preconception that all major job roles must be filled by full-time team members who come into the office daily and have a rock-solid employment contract.
While this was the old way of building a business, it can be a huge hindrance. For example, if your gaming business is still in its infancy, paying experienced professionals a great deal of money day in and day out can be risky.
Instead, why not pay for virtual staff? Virtual staff (such as a virtual assistant or virtual CFO) will only work when you actually need a task completed. This means you can pay them part-time, saving you money and allowing you to scale faster.
Hire freelancers for individual projects
Like the virtual staff we mentioned above, freelancers are not committed to a full-time contract, which means you can hire them on an as-needed basis. As a result, you can scale up or down depending on where your gaming business is at. You don’t have to worry about paying staff every single month because you won’t have any.
Hiring freelancers can often be cheaper than hiring full-time employees. This is because freelancers typically charge by the hour or project, so you only pay for the work theycomplete.
It is cheaper than hiring, training and employing a full-time staff member, who may not even be as skilled as a specialist freelancer. As a result, you can grow and shrink your team according to market demands – which allows you to invest that money in other areas of your gaming business and grow faster as a result.
Automate your systems
One of the best ways to scale your gaming business quickly is to automate as many processes as possible. Not only will this take a lot of the burden off you, but it will mean you can do it without hiring anyone full-time.
For instance, you could use project management software to keep track of all the tasks and projects that need to be completed daily. This way, you can ensure your business grows as it should without investing in a legion of staff members to manage it for you.